Multi-channel Campaigns
Reach your audiences in all the places they are
Think of us as your behind-the-scenes partner, helping your medical aesthetics practice to make the most online impact possible. When working with clients to develop a robust digital marketing program, we strive to bring more value than we receive in payment. It’s one of our core principles, and we achieve it through putting your clients’ needs first and treating your business like it’s our own.
Website Management
Your website is your dynamic online presence, and ongoing updates and maintenance are key to keeping it functional, appealing, and searchable. Some of this “back-end” management may be done in-house, but we will also keep an eye on technical updates, changes in Google search requirements, and all of the little things that add up to a big win online. If you’d rather not handle any of the website updates yourself, we’ve got you covered!
Tracked Marketing Campaigns
To call attention to special promotions and campaigns, we use tracked marketing features. This may include website pop-ups, landing pages, banner graphics, QR codes and more. You’ll be able to track the results in real time on your digital dashboard.
Social Media
In the United States, adults spend more than two hours per day on social media! You’ll want to take full advantage of the platforms your clients and potential clients use most because this is where relationship building can happen 24 hours a day, 7 days a week.
Social media engagement works best when you intrigue your audience with information and provide value, not when you make sales the bulk of your messaging. But there is another way to promote and sell on social - and that is with paid social media ads.
Paid Social Media Ads
Facebook and Instagram are two favorite places for medical aesthetics practices to place paid ads. These ads work well because they can be precisely targeted to potential clients.
Retargeting
If you've ever visited a website or a product on a website and later had an ad for that brand pop up on Facebook or elsewhere, you've experienced retargeting.
It’s the process of identifying people who have taken some action online, like visiting your website or social profile, and then targeting those people with digital ads. Retargeting is a great way to re-engage a client who has already shown some interest in you or to get in front of people with similar interests and geography as your site visitors.
Google Ads
Formerly Adwords, aka Pay-per-Click (PPC), these are text-based or display ads shown on Google and/or the network of partner sites. Google Ads can provide quick results, preferably good leads, and will turn off after you have met your budget. Google Ads offer a beneficial complement to your organic search results.
