Medical Spa Marketing 101: Back to Basics and Beyond for 2023

  1. Social Media Meta Magic: The beauty of social media lies in its ability to give a sneak peek – from the magic happening behind treatment curtains to gleaming testimonials and transformative before-and-after shots. And let's face it: platforms like Instagram and Facebook are today's digital lounges where your clientele chill. Keep your posts frequent, authentic, and occasionally spotlight them with a touch of sponsorship for that added reach.Now, a quick heads-up for 2023: Mere posting isn't going to cut it. To truly grab attention, you'll need to boost those posts. And if you're aiming for the bullseye, hop onto the Meta Business Suite. It's free and allows you to target a crowd that mirrors your existing clientele.One more thing—remember the Facebook Pixel? With cookies facing a crackdown, it's high time you recheck its’ setup. The key? Switch to the Meta-provided API that sidesteps the cookie barriers. Ensure you're in sync with your web developer or agency on this. It's not just about getting data; it's about fetching quality data for enhanced results
  2. Harnessing the Power of Reviews: Before deciding on contacting you for a treatment, most people hit the review section. Amplify your presence with social proof by urging satisfied clients to leave glowing five-star testimonials on platforms like Google and Yelp. Responding to feedback, whether it's compliments or constructive insights, goes beyond mere professionalism—it's a personal touch.Ever wondered why certain medspas are flooded with recent raves while others sport only a smattering of dated feedback? It boils down to strategy. A streamlined, semi-automated review system is key. Secure an enthusiastic verbal nod from satisfied clients for reviews, then effortlessly nudge them with a direct link. Simplify the process, express appreciation, and watch your medspa ascend in rankings, magnetizing new.
  3. Email Marketing - That Evergreen Classic: Email marketing might seem retro, but think of it as the timeless little black dress—it's always in vogue. Keep your spa etched in your clients' minds with newsletters—news, offers, skincare wisdom, and perhaps, a sprinkle of birthday cheer?Tools like Mailchimp, spruced up with Canva's flair, can dish out stunning emails. Stick to a routine, pack in quality content, and ensure it radiates your brand's essence.
  4. SEO and Local Listings in 2023: As Google My Business shifts to Google Business Profile, the importance of your online presence has amplified greatly. Google has become adept at pinpointing users' locations and discerning "transactional intent" in searches. The coveted Google Map 3 pack emerges in response, and you want your medical spa claiming one of those limited three spots.

    Local SEO for Medical Spas
    Imagine someone typing "top medical spa in [your city]" into their search bar. You want to be that prominent name they see. Achieving this demands a finely-tuned website with carefully chosen keywords and a strong presence in local directories. Consider it your digital billboard on the internet's most frequented highway.

    For 2023, it's crucial to harness every tool Google Business Profile offers. This means consistent weekly posts, actively seeking reviews, frequent image uploads, and logging in regularly. Your service list should be current, with descriptions infused with both geographical and treatment-related keywords.

  5. Engaging Content: People love stories and helpful tips. Blog about your latest treatments, or even better, shoot some informative videos. Discuss the treatments, digress to related lifestyle nuggets, or share post-treatment care tips. With tools like chatgpt at your fingertips, crafting content is a breeze. Exude authenticity, be of genuine help, and carve your niche as the go-to expert in your medspa community.
  6. The Significance of Local Schema in Medspa Marketing: Schema is microdata that aids search engines in comprehending the content on your web pages more effectively. For medspas and plastic surgery offices, local schema zeroes in on geographical and service-related specifics. By integrating this, you not only amplify your local search visibility but also elevate the potential to appear in enriched search results, refining the user journey.

Crucially, local schema communicates essential details about your practice — from operating hours and location to services and reviews — directly to search engines. This optimizes your digital footprint, ensuring potential clients receive accurate information during their online searches.

Is Your Site Equipped with Local Schema?
Verify its presence or see how it's structured by utilizing this tool: Google's Structured Data Tool.

Final Thoughts: As we navigate through 2023, it's essential not to rest on past laurels. The digital landscape is continually evolving, and so should your marketing strategy. A refreshed approach means updating your online presence, leveraging new tools, and understanding the ever-changing dynamics of search algorithms.

While the journey of updating might seem overwhelming, it boils down to simple actions: Regularly review and refresh your content, harness the full potential of Google Business Profile, and engage genuinely with your audience across all platforms.

And if you find yourself needing expert guidance in this journey, remember that Live Page Cafe Medspa Marketing has been at the forefront of aesthetics marketing since 2008. With years of experience and insights, we're here to ensure that your medical spa doesn't just survive but thrives in this digital age.

Mark Anderson
Live Page Cafe Medspa Marketing