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Should “Cost” Keywords be Included in Your Aesthetics Marketing SEO Strategy?

Optimizing for “cost” keywords can benefit your aesthetics marketing program in multiple ways. Firstly, Google favors numbers, particularly in featured snippets, which can improve your website’s visibility. Featured snippet listings, like the one below, increase the authority of your website, and thus help boost your search engine rankings. Also, optimizing for “cost” keywords increases direct […]

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Medical Spa Marketing 101: Back to Basics and Beyond for 2023

Social Media Meta Magic: The beauty of social media lies in its ability to give a sneak peek – from the magic happening behind treatment curtains to gleaming testimonials and transformative before-and-after shots. And let’s face it: platforms like Instagram and Facebook are today’s digital lounges where your clientele chill. Keep your posts frequent, authentic,

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Google Maps Pack: The Quick Guide to the Best of Google’s Local Search Results

What is Google Map Pack? The Google Map Pack, or Google 3-pack or local pack, is the map listing that appears at the top of the search results for certain searches. It’s called the 3-pack because it includes 3 business listings that Google believes are the best matches for the searcher. Google determines this by

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What is “Local Intent”?

Local SEO is more important than traditional SEO for most local brick and mortar businesses. Advances in search and mobile device technology has made Local SEO a great marketing channel for businesses selling their products or services to locally located customers. Basically, Google knows where you are, and serves up local and map results if

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