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Reels can creatively and entertainingly showcase your aesthetic services, capturing the interest of potential customers and motivating them to take action. These videos highlight your offerings both directly and indirectly, encouraging local clients to book appointments. By establishing a clear plan and setting goals—such as increasing your follower count, driving traffic to your booking link, […]

Let’s face it, before and after photos are the MVPs of medspa marketing. They’re the visual proof that your treatments work, the silent testimonials that build trust with potential clients. But are you getting the most out of them? Here’s the truth, a surprising number of medspas are missing the mark with their before and

Imagine reading a testimonial that gushes about every single aspect of the experience, using overly promotional language. It might sound good on the surface, but it lacks authenticity. People can sniff out inauthenticity a mile away. Genuine testimonials showcase the patient’s real experience, with both the positive aspects and any minor bumps along the road.

Hey there! Feeling a bit discouraged about managing Medspa marketing efforts, specifically on Facebook Ads? Don’t worry, you’re not alone. It can be tough to get those ads performing exactly how you want them to.  The truth is, that effective Facebook advertising goes way beyond just throwing an ad together and hoping for the best.

Optimizing for “cost” keywords can benefit your aesthetics marketing program in multiple ways. Firstly, Google favors numbers, particularly in featured snippets, which can improve your website’s visibility. Featured snippet listings, like the one below, increase the authority of your website, and thus help boost your search engine rankings. Also, optimizing for “cost” keywords increases direct

Social Media Meta Magic The beauty of social media lies in its ability to give a sneak peek – from the magic happening behind treatment curtains to gleaming testimonials and transformative before-and-after shots. And let’s face it: platforms like Instagram and Facebook are today’s digital lounges where your clientele chill. Keep your posts frequent, authentic,

What is Google Map Pack? The Google Map Pack, or Google 3-pack or local pack, is the map listing that appears at the top of the search results for certain searches. It’s called the 3-pack because it includes 3 business listings that Google believes are the best matches for the searcher. Google determines this by

Local search rankings are more hyper-local than ever. You can do a google search at your place of business and see that you are #1 – from the point at which you are currently standing. But what about down the street, 5 blocks away? Take your phone with you to lunch and so the same

Local SEO is more important than traditional SEO for most local brick and mortar businesses. Advances in search and mobile device technology has made Local SEO a great marketing channel for businesses selling their products or services to locally located customers. Basically, Google knows where you are, and serves up local and map results if

We all know that getting reviews on your Google My Business profile is important. They help a searcher make a value judgement about your business based on others’ reviews. Now that searcher can make that decision even faster – Google has added star-ratings to the review summary that shows up in your business knowledge panel.