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Optimizing for “cost” keywords can benefit your aesthetics marketing program in multiple ways. Firstly, Google favors numbers, particularly in featured snippets, which can improve your website’s visibility. Featured snippet listings, like the one below, increase the authority of your website, and thus help boost your search engine rankings. Also, optimizing for “cost” keywords increases direct […]

Social Media Meta Magic The beauty of social media lies in its ability to give a sneak peek – from the magic happening behind treatment curtains to gleaming testimonials and transformative before-and-after shots. And let’s face it: platforms like Instagram and Facebook are today’s digital lounges where your clientele chill. Keep your posts frequent, authentic,

What is Google Map Pack? The Google Map Pack, or Google 3-pack or local pack, is the map listing that appears at the top of the search results for certain searches. It’s called the 3-pack because it includes 3 business listings that Google believes are the best matches for the searcher. Google determines this by

Local search rankings are more hyper-local than ever. You can do a google search at your place of business and see that you are #1 – from the point at which you are currently standing. But what about down the street, 5 blocks away? Take your phone with you to lunch and so the same

Local SEO is more important than traditional SEO for most local brick and mortar businesses. Advances in search and mobile device technology has made Local SEO a great marketing channel for businesses selling their products or services to locally located customers. Basically, Google knows where you are, and serves up local and map results if

We all know that getting reviews on your Google My Business profile is important. They help a searcher make a value judgement about your business based on others’ reviews. Now that searcher can make that decision even faster – Google has added star-ratings to the review summary that shows up in your business knowledge panel.